Why Astrology Lovers Should Use NUiT, an Astrology-Based Dating App

TLDR: Besides having an unfortunate nickname for their users, the only real issue with NUiT is that there aren’t enough users.

Signing on to a dating app feels like logging into a barren, white corner of the internet these days.The novelty of swiping for potential dates has worn off. Those who haven't dived into a starter marriage by now are swiping half-heartedly and barely making an effort to have a decent conversation.

“Hey.”
“Hello.”
“Wyd”
“Nothing much. You?”

Riveting stuff.

The online dating industry has been around long enough to inspire specialty apps, like NUiT, an astrology-based app. It isn’t impossible to incorporate astrology into the “Big Three” dating apps. On Bumble, you can add zodiac signs with one of the advanced filters (you only get two for free). Tinder and Hinge do not have filters for zodiac signs, but many people do self-identify.

NUiT, however, is designed for people who truly enjoy astrology. They claim to have developed an algorithm based on natal chart synastry. Before initiating a connection, users (called NUiTers...we'll circle back to that) receive compatibility scores based on four categories: romance, magnetism, business, and friendship. These scores are…